Are you facing trouble while turning your website’s subscribers into your regular customers? Your work of optimizing the email address service isn’t finished; In fact, your work is now beginning. In this article, I am going to tell you, how you can optimize the email address for proper marketing by finding out the common mistakes that even the experienced professional of email marketing make that will ruin the whole conversions and, how you can remove those mistakes.
1. Getting Off On The Wrong Foot:
When someone subscribed you by their email address then, what you have to do now? If your answer is other than sending them welcome email to your subscriber email address then, you are missing a golden opportunity to convert your subscriber into your regular customer.
Sending them welcome email is so important because it is the first email from your side which is most read by the subscriber. Cause at that time the subscriber is most engaged with you as they just subscribed you and your memory is fresh in their mind.
So as soon as they subscribed for your email campaign, sent them welcome email as soon as possible which describe who are you, what you offer and what they can expect from you in the future because this plays a vital role in your email marketing.
How it’s done:
There are not any right ways and language in which you can send perfect welcome email but, you can follow these 3 steps to write a good welcome email.
- In the welcome mail first welcome your reader and say thanks to him for subscribing.
- After that introduce with the admin on website.
- Provide him future updates that what are your plans.
2. Not Having A Clear Call To Action:
No matter how many times your readers read your email at a time, your email content should have the clear call to action (CTA). This is ultimately true for every type of page whether it is a blog post, a landing page, or an email to subscribers.
Without a proper call to action in your content, you are leaving the decision to your readers to figure out what you want from them to do. So for this, you will have a clear vision of the content’s purpose in mind. Focus on your email’s images, text, and design to guide your readers. After that, before sending final content of mail recheck for the clear call to action, enticing, and guide the reader towards the outcome that you hope from them.
3. Not Meeting Your Readers’ Expectations:
The subscribers will unsubscribe you from their email list, if their expectations have not been met by the emails received from you and, if it is happened then the perfectly readable, understandable, and designed emails is of no use. Your amazing product, brilliant words, and your CTAs will no longer be seen by your old customers because your emails will not be reached at their inboxes.
So, now you are thinking that why you fail to meet the expectations of your email readers?
One of the common reasons is that “Email Frequency”.
If you promise your readers that you mail him on the daily basis and, you are mailing him weekly then, you are not meeting your reader’s expectations. On the other hand, if you promise your reader that you mail him on the daily basis but you mailed him leaving the gap in between, then also your subscribers can subscribe your email from their email list.
Another common reason is that you are off the topic.
For example, if your readers subscribe you for the latest technology related articles then, sent him about that topic related emails only. You will not have to email him off the topic emails.
If you are going off topic occasionally, then definitely you will lose your subscribers.
4. Not Looking Professional:
The internet is a vast place, so your readers have the right to search for the new professional website and contents which are proven to yourself a secure and safe place to visit and read the contents.
So if you want to make your emails looks professional then follow the things given below.
- Check Your Spelling and Grammar: By proofreading each and every email that you had sent to your subscribers to removes the spellings and grammatical mistakes.
- Avoid Stock Images: Apart from the stock image readers, there is no better image than anywhere, and has seen many times.
- Don’t Include Attachments: The scammers and spammers include attachments in the emails but the email marketing professionals never include attachment in their emails. If you want to provide him PDF for any text, then don’t attach in the email rather you can simple provide a link to download the PDF file.
- Use Professional and Respectful language: By using professional and respectful language in your text, you can more engage with your audience.
5. Using Sales-Heavy and Cliché Language:
Are you ever having a look into your inbox? There are email subjects similarities which make the inbox a dustbin where you can’t easily find the required mail when needed.
if you want to make yourself unique and special in the race, then don’t create the email subject so cheesy and similar. So to avoiding such mistakes while making your email draft, follow the given tips below.
- Make Your Email Personal: The many of the email marketers create their email just like they are creating a commercial ad. Instead of doing this, you will have to write like for the person whom you know very well. Always behave and write like a friend to your audience but don’t behave like a salesman.
- Email Marketing Mistakes You Should Never Do: Are you facing trouble while turning your website’s subscribers into your regular customers? Your work of optimizing the email address service isn’t finished; In fact, your work is now beginning. In this article, I am going to tell you, how you can optimize the email address for proper marketing by finding out the common mistakes that even the experienced professional of email marketing make that will ruin the whole conversions and, how you can remove those mistakes.
1. Getting Off On The Wrong Foot:
When someone subscribed you by their email address then, what you have to do now? If your answer is other than sending them welcome email to your subscriber email address then, you are missing a golden opportunity to convert your subscriber into your regular customer.
Sending them welcome email is so important because it is the first email from your side which is most read by the subscriber. Cause at that time the subscriber is most engaged with you as they just subscribed you and your memory is fresh in their mind.
So as soon as they subscribed for your email campaign, sent them welcome email as soon as possible which describe who are you, what you offer and what they can expect from you in the future because this plays a vital role in your email marketing.
How it’s done:
There are not any right ways and language in which you can send perfect welcome email but, you can follow these 3 steps to write a good welcome email.
- In the welcome mail first welcome your reader and say thanks to him for subscribing.
- After that introduce with the admin on website.
- Provide him future updates that what are your plans.
2. Not Having A Clear Call To Action:
No matter how many times your readers read your email at a time, your email content should have the clear call to action (CTA). This is ultimately true for every type of page whether it is a blog post, a landing page, or an email to subscribers.
Without a proper call to action in your content, you are leaving the decision to your readers to figure out what you want from them to do. So for this, you will have a clear vision of the content’s purpose in mind. Focus on your email’s images, text, and design to guide your readers. After that, before sending final content of mail recheck for the clear call to action, enticing, and guide the reader towards the outcome that you hope from them.
3. Not Meeting Your Readers’ Expectations:
The subscribers will unsubscribe you from their email list, if their expectations have not been met by the emails received from you and, if it is happened then the perfectly readable, understandable, and designed emails is of no use. Your amazing product, brilliant words, and your CTAs will no longer be seen by your old customers because your emails will not be reached at their inboxes.
So, now you are thinking that why you fail to meet the expectations of your email readers?
One of the common reasons is that “Email Frequency”.
If you promise your readers that you mail him on the daily basis and, you are mailing him weekly then, you are not meeting your reader’s expectations. On the other hand, if you promise your reader that you mail him on the daily basis but you mailed him leaving the gap in between, then also your subscribers can subscribe your email from their email list.
Another common reason is that you are off the topic.
For example, if your readers subscribe you for the latest technology related articles then, sent him about that topic related emails only. You will not have to email him off the topic emails.
If you are going off topic occasionally, then definitely you will lose your subscribers.
4. Not Looking Professional:
The internet is a vast place, so your readers have the right to search for the new professional website and contents which are proven to yourself a secure and safe place to visit and read the contents.
So if you want to make your emails looks professional then follow the things given below.
- Check Your Spelling and Grammar: By proofreading each and every email that you had sent to your subscribers to removes the spellings and grammatical mistakes.
- Avoid Stock Images: Apart from the stock image readers, there is no better image than anywhere, and has seen many times.
- Don’t Include Attachments: The scammers and spammers include attachments in the emails but the email marketing professionals never include attachment in their emails. If you want to provide him PDF for any text, then don’t attach in the email rather you can simple provide a link to download the PDF file.
- Use Professional and Respectful language: By using professional and respectful language in your text, you can more engage with your audience.
5. Using Sales-Heavy and Cliché Language:
Are you ever having a look into your inbox? There are email subjects similarities which make the inbox a dustbin where you can’t easily find the required mail when needed.
if you want to make yourself unique and special in the race, then don’t create the email subject so cheesy and similar. So to avoiding such mistakes while making your email draft, follow the given tips below.
- Make Your Email Personal: The many of the email marketers create their email just like they are creating a commercial ad. Instead of doing this, you will have to write like for the person whom you know very well. Always behave and write like a friend to your audience but don’t behave like a salesman.
- Talk About Them, Not About You: Always try to describe your readers about the benefits they can get from it. Instead describe your readers about yourself. Try to make focus on what you provide to your customers.
- Skip the Buzz Feed Sounding Subjects:
You know the type:
- The 8 most confusing fruits of the past 5 years (number 6 were blown your mind)”
- 10 best gifts for your kids you have No Idea You Needed”
- 7 people in the office fight for one job They Had”
Instead of these types of subjects which are inexplicable and old fashioned subjects to attract readers (people now bored like that subjects), you will have to write purposeful subjects. Your subscribers appreciate your efforts, and your email marketing will grow fast.
6. Forgetting Your Mobile Users:
If you forget to optimize your email for mobile friendly view, then you are making a very big mistake in your email marketing carrier.
This is so because there are more than 70+ percent users in the world who reads the email on their smartphone device. For your email for smartphone users by making it clean and simple with the attractive picture that are easy to understandable and readable. Keep all your content in a single column and should have picture dimension of 600 pixels. If you are not make sure how to optimize your emails for mobile devices, then you can take help of any software that will easily do your task.Talk About Them, Not About You:
Always try to describe your readers about the benefits they can get from it. Instead describe your readers about yourself. Try to make focus on what you provide to your customers.
> Skip the Buzz Feed Sounding Subjects:
You know the type:
- The 8 most confusing fruits of the past 5 years (number 6 were blown your mind)”
- 10 best gifts for your kids you have No Idea You Needed”
- 7 people in the office fight for one job They Had”
Instead of these types of subjects which are inexplicable and old fashioned subjects to attract readers (people now bored like that subjects), you will have to write purposeful subjects. Your subscribers appreciate your efforts, and your email marketing will grow fast.
6. Forgetting Your Mobile Users:
If you forget to optimize your email for mobile friendly view, then you are making a very big mistake in your email marketing carrier.
This is so because there are more than 70+ percent users in the world who reads the email on their smartphone device. For your email for smartphone users by making it clean and simple with the attractive picture that are easy to understandable and readable. Keep all your content in a single column and should have picture dimension of 600 pixels. If you are not make sure how to optimize your emails for mobile devices, then you can take help of any software that will easily do your task.