Have you ever wondered about blogging for your company? Perhaps you have a business friend and they have said it has been great for their company. Perhaps you really don’t know the benefits of blogging and are wondering if it is worth your time or money. In this article, you are going to learn about how blogging can actually help your marketing and put money in your pocket (instead of taking out). Keep reading to learn more from the experts at SEO broward county.
The first thing to realize is why a blog can help your marketing and your website. It all starts with SEO. SEO stands for search engine optimization. That means the ranking on Google or another search engine site. The better your SEO is on your website the higher your website will be. That means more people will click on your website. When was the last time you went on Google and scrolled to the bottom of the page or went to page 5? Probably not recently if not ever. Do you always find yourself Googling things and now realize you are pulling up the first couple of websites that appear? The answer to that is probably yes.
One of the ways that you can increase your ranking on Google is to blog regularly. Why is this? It is because Google likes to see new content being put up on a regular basis. They like to see your website making changes. Do you want to add a different homepage or make a lot of changes to a product description on a regular basis? Probably not.
When you write a blog it’s a great idea to upload it to your website. This way new content is posted on your website and your ranking on Google or other search engine platforms will start to increase. This is such a great benefit to blogging and one of the main reasons why you should be blogging on a regular basis.
Start by promising yourself you will blog once per month. If you have some extra time you can even write a couple and schedule them out. Make sure that you increase a couple of pictures and have it be at least 300 words. We recommend having it around 1000 words, but start small so that you don’t overwhelm yourself.
The next reason why blogging is great for your marketing strategy is that it is great content for your social media sites. Social media is key for your business. It allows you to find people locally, it allows you to interact with new customers, and it is becoming a place where more and more people are turning when they have an issue or a question for the company. That is why it’s so important to have a good social media strategy. It can be hard to know what to post on social media though. The good news is that blogs are perfect. You can repurpose older blogs, you can post a new blog and once someone clicks on the blog, suddenly they are on your website. That means that your brand and your business are consistently getting into readers’ minds. When you are posting on social media, you can post the blog as simply the title, you can copy and paste the small intro, or you can make it a cliff hanger and leave them wanting more for clicking on the link. On places like Instagram and Twitter, you also can utilize hashtags so that the blog is found even more often.
Another reason why blogging is so great for your business is that it allows you to have a voice. You can share your options. If there is a specific topic that you want to talk about and show how you are an expert in that field, you can easily do that through a blog. For example, if you are a dental practice, a blog about how to prevent a cavity is a great topic to explain to people so that they know you understand the dental practice, their needs, and you can help them if they have a problem.
If you are feeling as though you are unsure what topics to write about, think about common questions you have. Whether that means within your business or when you are on the phone and get the same questions over and over again. You can write a blog about it. The good news is that if it is a popular question that people have, more people will search it into Google and your blog will appear. This means that your SEO will also increase for this reason and more people will click on your website.
If you also need additional information on what your blogs should be on and you need a bit of a start, go onto competitors and see what their blogs are about. You never want to copy them directly, but it will give you some great ideas on where to start.
As you can see, blogging is an important part of your overall marketing plan. It really can help make such a difference so that you end up having more people click on your website. It will allow more people to find you online. It will allow you to express your option. It will have fresh and new content going on your website. Finally, it will be a great piece to share on social media. We hope this article helped and you are on your way to writing a wonderful and interesting and informative blog.