There are several mistakes that a freelance web designer might make.
The first mistake is to not use a responsive design on the website. This is going to need to happen because most of the time when a person using the internet, it is going to be on their tablet or smartphone. Therefore, you are going to need a website that is going to display properly no matter what device the person is using to browse the Internet. This is one of the most important things that will happen for your business.
The second mistake is when they rely on a website builder that is free. This is going to be used because it allows the designers to build the website in just a few minutes. But it is important to remember that is going to add a lot of lines to the back end code. Therefore, the website is going to load slower than you need it to. This is going to cause a lot of different performance issues and a number of errors on the website.
The third mistake is to forget to use the actual design elements of the website. Most of the time, the business is going to go overboard with the design or they just ignore any of the designs of the website. If you try to customize it too much, then it is going to cause a lot of problems because it can distract the reader from the content on the website. But if there is not a lot on content on the website, then it is going to be a turn off to the visitors.
The fourth mistake is the poor use of headers, footers, and sidebars. Most of the time, people are going to assume that the sidebars, headers, and footers are designed for their advertisements. But it is going to be a big red flag to people if there are a lot of banners and advertisements on your page especially if there is not a lot of content within the website. It is important to remember that you can place a banner across the top of the website if you are having a special promotion that you are trying to advertise. This is fine as you remember how important the design and balance throughout the website.
The fifth mistake is if they are not able to capture enough customer information. There are some companies that are going to have too many advertisements on their website while others might spend a lot of money and time making sure that the customers are going to visit their website and then they are not able to capture the sale or even get a lead. Most of the time, the customer is not going to return on their own if they are not happy with the website in the first place. This means that it is going to take a lot more time and money that will need to be invested to win the customer back. But this cycle can stop if you are actually able to capture the information from the consumer that are wanting to visit your website.
The sixth mistake is that the website does not have top quality content throughout it. This is one of the main things that the search engines are going to use to rank you. This is why you don’t need to create a beautiful website without having any actual writing on the website. It is going to affect more of the search results that you might think because it is the number one reason to that website is going to engage the visitors and increase the conversion rates. Basically, the visitors of the website are going to be able to tell you if you have good quality or not.
The seventh mistake is that they make the core information of the website hard to find within the website. This means that it is going to be a good idea for the homepage to have a link to the directions, shipping details, return policies, FAQs, and store hours. It is also going to be a good idea to have a search bar that you will be able to use a header for your website. This means that you are going to need to have a navigational layout within your website. This is because if your customers have any questions about the website and the pages are going to be easy to find within the layout.
The eighth mistake is that they don’t update the website on a regular basis. You are going to need to think about some of the risks that are involved in having a website. This means that you are going to need to keep your themes and plugins updated is important in these times. Therefore, if you use something like WordPress is going to be great because it is going to automatically update as long you know how to configure it properly.
The ninth mistake is that you don’t know how to deal with pages that are broken or poorly optimized. You don’t want to click on the link and see a “Page Not Found.” This is going to be especially true when it is the product or landing page of the website. It is even worse if they page exist but it does not properly displayed. This could happen because of a conflict on the website or if a plugin is broke. It is also going to be the potential of losing money when the company has neglected to put up a description of their products or if they don’t have enough information about the products.